Paula Scher’s lecture “Great Design Is Serious (Not Solemn)” from last May’s Serious PlayTEDTalk conference. Scher is one of my exemplars and does excellent design work as a partner for Pentagram. Her work includes, Citi bank, Truvia, NY Public Theatre, Museum of Modern Art, NY Philharmonic, etc. The lecture is 20 minutes but is totally worth it. Enjoy! ||